Before surgery
Send them in surrounded by the voices they love most.
A little film. A lot of love.
Feel closer through every step of treatment.
Gather video messages and photos from friends and family. Embrace weaves them into one film for someone you love going through treatment, even from far away.
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Coming soon to the App Store
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Coming soon to Google Play
- Free for now
- iPhone coming soon · Android coming soon
- Friends and family just need the link
Moments from real Embraces for Casey, Stewart, Emily, and Jenni,
shared with their families’ permission.
Made for treatment
Make treatment a time to show up.
You know them best. Embrace helps you bring together the words, memories, and people that matter.
Through long treatment
Familiar faces for infusion chairs, hospital nights, and slow days at home.
From far away
When you can’t be in the room, everyone who loves them can still show up.
At the milestones
The last round, the trip home, the first good day. Mark it together.
How it works
You gather the people. We weave the film.
Three steps in the Embrace app, or in your browser. Your people send the messages; Embrace makes the film.
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Start with them
In the Embrace app, add their name, a photo if you like, and a line about what this Embrace is for. Share only what you want people to know.
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Invite their people
Send one link by text, email, or any app. Friends and family add a video or photo from their phone, with no app or account.
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Weave the film
With one tap, Embrace stitches every message and photo into one film you can share with the family by private link.
Real Embraces
Hear what a familiar voice can do.
“It is nice to have something concrete. I know that all of those people love me deeply, but it was really nice to hear it. And to be able to have it and not have to ask for it.”
“The video brought tears to my eyes. It made me feel loved, and I will continue to watch it over and over again.”
“It does help to remind me that I’m not alone and I don’t have to do it all by myself.”
For friends and family
Easy enough for anyone to join.
Everyone gets the same link and adds a video or photo from their browser. No app, account, or password.
Not sure what to say?
Start with one of these, in your own words.
- I still smile when I think about the time we…
- One thing I’ve always loved about you is…
- I was thinking of you today because…
- Next time we’re together, let’s…
A minute or two is plenty. Perfect words aren’t the point; your voice is.
Grounded in research
Built with people who study connection.
Embrace is part of a Duke Bass Connections research initiative in the lab of Dr. Nandan Lad. Our scientific advisors study communication, social support, and coping with illness.
Read the research behind Embrace-
Gregory D. Zimet, PhD
Indiana University School of Medicine
Measuring perceived support
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Nina Rottmann, PhD
University of Southern Denmark
Coping with illness, together
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Nandan Lad, MD, PhD
Duke Neurosurgery
From clinical needs to better care
Embrace supports connection. It isn’t medical care, and we don’t claim it improves health outcomes. Affiliations identify each advisor and don’t imply institutional endorsement.
Privacy
Made with care for what people share.
An Embrace often holds tender moments. We treat every one that way.
You choose what’s in the film
Review the photos and videos people send, then decide what goes in and when it’s shared.
Shared by private link
The finished film lives at an unlisted link that you send. They watch in their browser, with no account.
Numbers stay out of the film
Contributors add a phone number so you know who sent what. It never appears in the film.
No ads. No selling data.
We don’t run ads or sell personal information. Photos and videos are encrypted in storage and in transit.
Pricing
Free for now.
Create, invite, collect, and share your Embrace at no cost while we’re getting started. Our standard price will be $29 per Embrace, paid once when you share the finished film.
Free for now
$29 standard price, after the free launch period
No subscription. You’ll always see the price before you pay.
- One link for everyone you invite
- Up to 100 photos and videos in one film
- Films up to 60 minutes long
- Recipients watch without an account or app
Prices in US dollars.
Questions
A little more to know.
Still wondering about something? Email us at support@sendembrace.com.
What is an Embrace?
An Embrace is a personal film made from video messages and photos sent by the people who care about someone. You invite them, Embrace weaves what they send into one film, and you share it with a private link.
Is there an Embrace app?
Embrace is coming soon to the App Store for iPhone and Google Play for Android. You can create an Embrace in any web browser today. Friends and family never need the app; they use the link you send.
Do friends and family need an account?
No. Contributors open your invitation link, add their name and phone number, and upload their photos or videos. They don’t need to create an account or enter a verification code.
What can people send?
Photos (JPEG or PNG) and videos (MP4 or MOV) from their phone or computer. Recording with the phone’s camera first lets them watch the video back and try again before sending it.
How long can a film be?
Up to 100 photos and videos, and up to 60 minutes in total. Each photo appears for 5 seconds.
How does the person receive it?
When the film is ready, you finalize it and send a private link by text, email, or any messaging app. They watch in their browser, without an account or app.
Who can add to an Embrace?
Anyone with your invitation link can add a photo or video until you finalize the film, so share it with the people you’d like to include. You decide which contributions go into the film.
What does it cost?
Embrace is free for now. Our standard price will be $29 per Embrace, paid once when you share the finished film. There’s no subscription.
Is Embrace only for treatment?
Embrace is designed for treatment: surgery, hospital stays, long courses of care, and recovery away from home. You can also make one for any time someone needs to feel their people close.
Is Embrace medical care?
No. Embrace helps people share support and connection. It isn’t medical care, therapy, or an emergency service, and it doesn’t promise any health outcome. In an emergency, call your local emergency number.
Someone’s on your mind. Let them feel it.
Choose your app below, or start in your browser today.
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Coming soon to the App Store
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Coming soon to Google Play