About Embrace
We turn “thinking of you” into guided video messages that build hope and connection.
Dr. Nandan Lad & Atlas Lad
Our Journey
Embrace began with a simple idea: empathy should be actionable. After losing family members to serious illness, Atlas Lad asked how to turn “thinking of you” into support that truly helps.
With guidance from his father, neurosurgeon Dr. Nandan Lad, Atlas co-founded Embrace to make it easy for a person's circle to send brief, guided video messages—evidence-informed, simple to record, and clinically thoughtful. What started as a family project is now a scalable platform for life's hardest chapters and brightest milestones.
What We Stand For:
Support Should Be Effortless:
Coordinating encouragement shouldn't add to the stress. Embrace makes it simple and intuitive.
Every Voice Matters:
A gift of collective voices carries a power unlike anything else. It's deeply personal and impactful.
Moments of Need Bring Us Together:
Whether it's cheering someone on before a challenge, sending get-well wishes, or celebrating a milestone, shared support strengthens bonds.
Connection Transcends Distance:
Whether near or far, we help create moments that bring people together, ensuring every message feels as close and heartfelt as if it were shared in person.
Our Mission
Activate evidence-based social support so patients, caregivers, and families feel hope, dignity, and agency. Impact 10M+ lives by 2030.
Our Vision
A world where actionable empathy is standard of care. Every person facing a healthcare challenge is surrounded by their circle, coached by science, from diagnosis onward.